We love Target. Doesn’t everybody? They give us so many reasons to. There are aisles to get lost in and things you never knew you needed to buy. Aside from stores that we’ll gladly spend hours in, Target is also pretty awesome as a company. They’ve done a lot to be inclusive, from adaptive Halloween costumes to gender-neutral clothing. Thanks to one mom, we’re now seeing how Target’s dedication to representation is paying off.
Demi Garza Pena was with her son, nearly 2-year-old Oliver in her local store. She saw her little boy stop and gaze at an ad in the boy’s clothing section. Her heart was full when she realized it was a boy in a wheelchair in the Target ad. Demi shared the photo on Facebook and it quickly went viral. It made it’s way back to the mom of the boy in the ad, Colton Robinson. It was the beginning of a beautiful friendship between the two families.
Source : https://www.littlethings.com/toddler-represented-target-ad/