Hood Alt TikTok is a community on TikTok collected largely under the hashtag #hoodalt. The community is a popular branch of Alt TikTok. Hood Alt TikTok videos typically feature a vintage camera filter and coordinated dances set to a variety of alternative hip-hop/pop songs. The most commonly used song is, “I’d Rather Sleep” by Kero Kero Bonito, more specifically a clipping from the song featuring the lyrics, “now I know what’s real what’s fake.”
On July 14th, 2020, TikToker and musician grizz.cll uploaded a video of himself and a friend dancing to the song “I’d Rather Sleep.” The video features the on-screen caption, “you’ve now entered hood alt TikTok” (shown below, left) and gained over 8.3 million views and 2.5 million likes in under 3 months. The next day, TikToker palmparadisee, a friend of grizz.cll, uploaded a video using the same sound, with the on-screen caption, “you’ve now entered hood alt TikTok” (shown below, right). This video gained over 950 thousand views in the same span of time.
On July 17th, 2020, grizz.cll posted another Hood Alt TikTok video, garnering over 4.2 million views and 1.1 million likes in under 3 months (shown below, left). On July 18th, palmparadisee uploaded a Hood Alt TikTok video, garnering over 2 million views and 542 thousand likes in the same span of time (shown below, right). The two continued to post videos referring to Hood Alt TikTok, being both the starters of the trend and the main contributors.
Beyond palmparadisee and grizz.cll, more TIkTokers began posting videos referring to Hood Alt TikTok. On July 23rd, TikToker girlsloverio2 uploaded a video captioned, “Hood Alt TikTok Welcome You,” garnering over 119 thousand views in just over 2 months (shown below, left). On July 24th, TikToker isthat.ty uploaded a video with the on-screen caption, “You have now entered REAL hood alt TikTok,” garnering over 473 thousand views in just over 2 months (shown below, right).
On August 11th, StayHipp published an article detailing Hood Alt TikTok. As of October 8th, videos under the hashtag #hoodalt have received over 32 million views.
Welcome To X Alt TikTok
Shortly after grizz.cll’s original Hood Alt TikTok video, TikTokers started using the original sound and general format to make snowclone videos referencing new, often fictional Alt TikTok communities. These videos typically feature an on-screen caption that starts with “You have now entered,” or “Welcome to,” followed by a community identifier. For example, on July 21st, TikToker coverboi_93 uploaded a video referring to black midwestern TikTok, garnering over 163 thousand views as of October 8th (shown below).
On July 26th, TikToker sherlinanym uploaded a video with the on-screen caption, “you’ve now entered SNEAKERHEAD alt tiktok” (shown below, left). The video gained over 3.8 million views and 1.1 million likes as of October 8th. On July 28th, TikToker mycosymbiote uploaded a video referring to hood agriculture alt TikTok, garnering over 570 thousand views as of the same date (shown below, right).
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