Here’s How to Beat TikTok’s Algorithm — Getting Eyes on Your Videos

Because it’s the landing page, quite literally everyone is trying to make it onto For You. Jacob Pace, the CEO of Flighthouse, which is one of TikTok’s most prominent channels with over 22 million followers to date, spoke to New York Magazine about how he thinks his videos end up on For You. 

“I think it just starts to compound more and more based on the retention rate,” he said. “If ten people watch it all the way through, then it’s gonna get recommended to another hundred people.”