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On January 8th, 2010, British comedian Dr. Ashen reviewed one of the Stay Fresh System products called “Stay Fresh Cheese Bags” (shown below, left). On January 27th, he uploaded another video reviewing the Stay Fresh products, increasing the popularity of Chef Excellence (shown below, right). In both videos, he joked about the character Chef Excellence. In his second video, he opened with a title card reading “Chef Excellence: An excellent idea for a video.”
Ashens continued making parodies regarding Chef Excellence over the years. Other examples include a March 21st, 2013 cartoon parody of the character that gained over 230,000 views (shown below, left) and a puppet parody uploaded on his extraashens channel that gained over 300,000 views (shown below, right).
Various Examples
Source: https://knowyourmeme.com/memes/chef-excellence-an-excellent-x
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